Over the past decade, Behavioral Insights (BI) have proven to be a powerful tool for enhancing policy effectiveness worldwide. An active BI community in Saudi Arabia has leveraged these insights across various policy sectors. This paper explores how Vision 2030 – one of the world’s most ambitious behavioral change programs – can further benefit from the systematic use of Behavioral Insights in policy design and evaluation, focusing on education programs and human capability development. 

The paper offers a structured approach to test and scale behavioral interventions for policymakers by providing an overview of the most common types of experiments used for evaluating policy interventions and examining their relevance for different policy objectives. This paper underscores the significant progress in adopting Behavioral Insights and their impact on public policy in recent years by presenting best-practice case studies from the Kingdom and highlighting key developments, such as establishing BI units and networks.  In this paper, researchers discuss seven strategic topics and challenges expected to shape the future of behavioral public policy in Saudi Arabia. As the Kingdom progresses toward Vision 2030 and beyond, Behavioral Insights will remain integral to its national, social, and economic transformation – positioning Saudi Arabia as a leader in evidence-based public policy.